Job Description
Job Description
Ready to make waves in the airline industry? As a Marketing Manager, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love across key markets. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth. Reporting to the Head of Marketing, you’ll take charge of marketing initiatives, distribution strategies, and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!
What You'll Champion
- Campaign Boss: Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.
- Performance Tracker: Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.
- Event Planner Extraordinaire: Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.
- Team Player: Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.
- Creative Thinker: Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.
- Brand Champion: Spread the AirAsia love and establish it as a leading name in travel and e-commerce.
- Content Strategist: Help craft compelling campaign content across social media, promotions, EDMs, and more.
- Media Connector: Build and maintain strong relationships with media vendors and publishers for impactful collaborations.
- Data-Driven Marketer: Keep a pulse on campaign performance and continuously optimize for better results.
- All-Rounder: Support the marketing team with any ad-hoc tasks to keep things running smoothly.
Who You Are
- Data Geek Meets Storyteller: You love analyzing numbers just as much as crafting compelling campaigns.
- Marketing Whiz: Proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.
- Multitasking Ninja: Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.
- Agility Champ: You embrace change and adapt quickly, always ready to switch gears when needed.
- Top-Notch Communicator: Whether it’s pitching ideas to senior management or collaborating with external partners, you know how to get your message across with impact.
- Proficiency in optimizing and executing SEM, PPC as well as Paid Ads, and Display Advertising.
- Able to use consumer insights and human psychology to come up with and develop creative marketing tactics.
- Proven ability to orchestrate large campaigns spanning numerous marketing channels.
- Results and performance driven, preferring data to drive your everyday decisions.
- Possess a hands-on mentality and an analytical and structured way of working.
- Able to operate successfully in a lean, fast-paced organization to scale quickly.
About AirAsia Berhad
Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".
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