Director of Sales

People

• Manage everyday activities, plan and assign work ensuring you always have the right staffing numbers
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance
• Train colleagues to make sure they deliver with compliance and to the standards we expect and have the tools they need to work efficiently
• Recommend or initiate any HR related actions where needed
• Drive a great working environment for teams to thrive – connect departments to create sense of one team

Financial

• Hit all personal/team sales goals and maximize profitability
• Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans
• Help prepare the departmental budget and financial plans including the hotel marketing plan
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan

Guest Experience

• Help guests - you’ll be happy to help if someone needs assistance with a request or complaint
• Provide guests with information (example: loyalty programmed, area attractions, restaurants, facility information) to enhance guest experience
• Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

Responsible Business

• Raise the awareness and reputation of your hotel and the brand locally
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

This is the top sales and marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and administrative sales team members.