Complex Director of Marketing
MarriottJob Description
Complex Director of Marketing at Marriott
Marriott is seeking a dynamic and experienced Complex Director of Marketing to lead our marketing communications efforts. The ideal candidate will be responsible for planning, directing, controlling, and coordinating all communication activities, with a strong emphasis on public relations. This role is crucial in promoting and maintaining the prestigious image of the hotel and contributing to its revenue goals. The primary goal is to enhance the effectiveness of marketing communications.
Responsibilities of the Complex Director of Marketing
- Develop an annual communications plan with specific goals and budgets, aligning with the hotel's marketing plan and communications manual.
- Monitor activities of competitor hotels and trends within the industry to maintain a competitive edge.
- Act as the official spokesperson for the hotel when appropriate, responding to media requests promptly.
- Work with the Director of Marketing and advertising agency on rooms and food & beverage tactical advertising campaigns.
- Ensure that the advertising creative aligns with the company's standards, projecting a consistent and high-quality message.
Managing Marketing Communications Effectively
As the Complex Director of Marketing, you will manage various marketing communications activities to ensure effective brand messaging. Strong marketing communications are essential for our success. This includes:
- Developing and executing mailing activities.
- Maintaining the corporate ID manual to ensure consistency in branding.
- Preparing monthly sales & marketing “communications” reports.
- Supervising photography for advertising, collateral, and public relations purposes.
- Ensuring the department has a comprehensive library of visual assets.
Public Relations and Community Engagement
The Complex Director of Marketing will play a key role in managing public relations activities, including:
- Compiling and maintaining a comprehensive list of media contacts.
- Preparing press releases for targeted media, both locally and internationally.
- Working closely with corporate and international press offices.
- Participating in community and government relations, as well as VIP handling.
- Securing opportunities, directing, and attending hotel-sponsored events.
Required Skills and Experience
Candidates for the Complex Director of Marketing position should possess the following qualifications:
- High school diploma or GED with 4 years of experience in sales and marketing, guest services, or a related field; OR a 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major with 2 years of experience in sales and marketing.
- Experience in managing marketing communications activities.
- Strong skills in public relations and media management.
- Familiarity with marketing trends and advertising strategies.
- Ability to maintain budget control and manage collateral production.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. Learn more about Marriott International.
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