Complex Director of Marketing
MarriottJob Description
Complex Director of Marketing at Marriott
Marriott is seeking a dynamic and experienced Complex Director of Marketing to lead our marketing communications efforts. As the Complex Director of Marketing, you will be responsible for planning, directing, controlling, and coordinating all marketing communications activities, with a strong emphasis on public relations. Your primary goal will be to promote and maintain excellent marketing communications, enhancing the hotel's prestigious image and contributing to its revenue.
The ideal candidate will have a proven track record in marketing and marketing communications, with a solid understanding of the hospitality industry. You should be adept at developing and executing comprehensive marketing plans, managing public relations activities, and coordinating advertising campaigns. As Complex Director of Marketing, strong leadership and marketing communications skills are essential.
Key Responsibilities
- Develop and implement an annual marketing communications plan with specific goals and budgets.
- Manage public relations activities, including media relations, press releases, and event coordination.
- Oversee advertising campaigns, ensuring consistency with brand messaging and company standards.
- Coordinate direct marketing activities, including electronic marketing and budget control.
- Manage the production of all printed materials and ensure hotel information is up-to-date online.
Requirements
- High school diploma or GED with 4 years of experience in sales and marketing, guest services, or related field.
- OR 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major with 2 years of experience in sales and marketing.
- Experience in managing marketing communications and public relations.
- Strong understanding of advertising and direct marketing activities.
- Excellent marketing communications and leadership skills.
The Complex Director of Marketing will play a key role in managing public relations activities. Acting as the official spokesperson for the hotel, you will respond to media requests within 24 hours and maintain a comprehensive list of media contacts. You will also prepare press releases and work closely with corporate and international press offices to develop compelling story angles. Additionally, community and government relations, as well as VIP handling, will be crucial aspects of your role. For more insights on the importance of effective marketing communications, visit The American Marketing Association.
Managing Advertising Activities to Boost Marketing Communications
The Complex Director of Marketing works alongside the Director of Marketing and advertising agency on rooms and food & beverage tactical advertising campaigns' creative and media plans. It’s imperative to maximize the advertising budget, guaranteeing that the hotel's creative message and media activities align with the advertising of sister hotels and the company group advertising. Ensuring that the advertising creative harmonizes with the company, projecting a consistent and quality message, is paramount. Reviewing the hotel's market segmentation and relevant marketing reports ensures that the media scheduling matches those segments. Monitoring and maintaining media schedules, along with the pr...
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