Cold Email Specialist
PavagoJob Description
About the Role
At Pavago, one of our clients is hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution within a fast-growing startup environment.
This is not a passive account management role. You'll be responsible for the full lifecycle of outbound cold email campaigns—from inbox placement and deliverability to campaign optimization, client communication, and long-term retention.
What You'll Own
Client Campaign Ownership
- Manage a portfolio of 20–30 active client accounts
- Serve as the primary point of contact for campaign performance and communication
- Lead client check-ins and performance reviews
- Manage expectations and provide proactive campaign updates
- Build long-term client relationships
- Identify risks early and proactively reduce churn
Cold Email Campaign Performance
- Diagnose and optimize underperforming campaigns
- Troubleshoot deliverability issues, inbox placement, domain reputation, spam issues, list quality, and low reply rates
- Optimize subject lines, messaging, sequences, and personalization
- Quality-check campaigns before launch
- Continuously improve campaign performance through testing
Deliverability & Infrastructure
- Manage warm-up systems, inbox reputation, and sending domains
- Handle DNS configuration: SPF, DKIM, and DMARC
- Monitor inbox placement and sender health
- Troubleshoot technical campaign issues independently
- Collaborate with technical teams to improve outbound infrastructure and automation
Copywriting & Campaign Optimization
- Write and refine outbound cold email copy
- Improve open rates, reply rates, and positive response rates
- Test messaging variations using campaign performance data
- Balance personalization with scalable outreach
Process Improvement & Operations
- Build and maintain campaign documentation and SOPs
- Improve operational workflows and delivery processes
- Track SLAs, client health, campaign performance, and operational metrics
- Help build scalable systems as the company grows
Cross-Functional Collaboration
- Work closely with developers, infrastructure teams, outreach specialists, and leadership
- Coordinate campaign execution and issue resolution
- Report directly to the founder on campaign performance, client risks, retention, and operational improvements
What Success Looks Like
- Clients remain satisfied and renew their services
- Campaigns maintain strong inbox placement and deliverability
- Reply rates and conversion rates improve consistently
- Campaigns launch accurately and on time
- Operational workflows remain organized and scalable
- Technical and client issues are resolved proactively
What Makes You a Strong Fit
- You take ownership instead of waiting for direction
- You thrive in startup environments with evolving systems
- You understand that deliverability is just as important as messaging
- You're equally comfortable solving technical and client-facing challenges
- You communicate confidently with founders and executives
- You focus on outcomes, execution, and continuous improvement
Required Experience & Skills
- Experience working in cold email agencies, lead generation companies, outbound sales organizations, or startup operations
- Strong expertise in cold email strategy, deliverability, inbox placement, warm-up systems, and outbound infrastructure
- Strong outbound copywriting skills
- Experience troubleshooting spam issues, domain reputation, and low-performing campaigns
- Technical understanding of email infrastructure
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