Marketing Executive

At Nord Anglia Education, our schools shape a generation of creative and resilient global citizens who leave our schools with everything they need for success – whatever they choose to be or do in life. When it comes to creating memorable learning experiences both within and beyond our classrooms, our family of more than 13,000 passionate staff are experts in their academic and commercial professions and play a vital role in the world-class experience our schools provide.

We educate more than 74,000 children in 32 countries, our 81 schools in the Middle East, the Americas, Europe and Asia form our diverse global family, making us the largest provider of premium education in the world.

 

About the school

 

Nord Anglia International School Abu Dhabi (NAS Abu Dhabi) lies at the heart of the Emirate, on Al Reem Island. In August 2023, we opened the school’s new, purpose-built campus to our first cohort of students and begin to do what Nord Anglia does best: make every moment at school count. We help our students prepare for their futures, think creatively outside the box, develop healthy resilience and global awareness, and be team players. Through personalised learning, our students will thrive academically, socially and emotionally, and achieve more than they ever thought possible.

 

 

 

Job Purpose

We’d love to welcome the right person to NAS Abu Dhabi as part of our founding Marketing, Admissions and Communications team. Working across the school, but as a key member of the Marketing, Admissions & Communication (MAC) team, your purpose will be to help build a school that families truly love and trust and that partners want to be associated with. 

 

 

Personal Specifications – Skills, Knowledge and Experience:

• Have at least 2 years’ experience in marketing or communications, either on the agency or client-side
• Education sector experience Desirable 
• Be passionate about brand-building, with a strong eye for design and messaging
• Wield great organisational skills, so you never miss a deadline.
• Have a genuine interest to work in a purpose-led sector
• Good cross-cultural, interpersonal and communication skills and an affinity for interacting with a diversity of nationalities and cultures 
• Experience of event organisation 
• Excellent time management and multi-tasking experience 
• Understanding of and the ability to build strong customer advocacy and loyalty
• Results orientated with the ability to consistently map efforts against identified KPIs

 

As an expert, here’s what we expect:

• You’ll have worked in brand, communications or marketing and be a skilled brand ambassador
• You’ll know how to run great campaigns and how to mobilise efforts to make great things happen.
• You’ve got superb project management skills, so you never miss a deadline.
• You are passionate about creative and design, and your eye for detail is second to none
• We’d love you to know, but not necessarily be a pro, in using Adobe Creative suite (Photoshop, Illustrator, InDesign)

 

Planning:

 

You’ll understand the importance of having a great plan, its integral to what we do, but you’ll see the value in being flexible so adapt and pivot to meet the organisations needs. 

• Support the school to understand the needs of families in (or relocating to) Abu Dhabi and use that knowledge to contribute to the preparation of an annual plan of activities and communication with the school community that will help build awareness, consideration and advocacy of NAS Abu Dhabi.
• Play a key role in building an outreach programme to find and energize a network of partners (companies, agents, potential feeder schools and other organisations) who can help us to position the school as the first choice within the market.

 

Driving Performance:

You’ll see the value in data and insight to drive performance and then share this with others to spread the word and land the learning.

• Where required, contribute accurate and timely data relating to both current and prospective school families and accounts through our CRM and IMS systems

 

Execution:

Always outstanding in everything you do, you’ll build outstanding relationships right across the school and beyond, to execute our plans for recruiting and retaining families.

•  Build and share an understanding of each family’s needs and interests throughout the Family Experience Journey.
• Create a sense of excitement and positive anticipation amongst families who are enrolled to join the school in the future, through well-executed communications and events.
• Support the academic team with a range of induction activities for new students and families, so that they are fully informed about their first days and weeks as valued members of our Nord Anglia community.
• Advise families on the selection of uniform, sports kit and other merchandise needed for them to participate fully in the life of the school.
• Working with your MAC colleagues, support events and activities at feeder schools, companies and other organisations to drive awareness of NAS Abu Dhabi amongst families which have not yet chosen a school for their child.
•  Support the DAM and principal in the creation and management of a Parents’ Association for the school.
• Support the school community throughout the re-enrolment process to optimize the retention of existing students

Selection Process

 

Applicants should submit a CV, letter of application and the details of two professional referees, one of which should be your current Line Manager.

 

Safeguarding

 

At Nord Anglia Education we are committed to providing a world-class, safe, happy environment in which children and young people are able to thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils irrespective of race, ability, religion, gender or culture. All post holders having regular unsupervised contact with children are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both Country of residence/birth and any Country of residence within the last 10 years.