Cold Email Specialist
PavagoJob Description
About the Role
At Pavago, one of our clients is hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution within a fast-growing startup environment.
This is not a passive account management role. You'll be responsible for the full lifecycle of outbound cold email campaigns—from inbox placement and deliverability to campaign optimization, client communication, and long-term retention. You'll work closely with the founder, outreach team, developers, and operations to ensure campaigns perform, clients stay successful, and delivery standards continue to scale.
What You'll Own
Client Campaign Ownership
- Manage a portfolio of 20–30 active client accounts
- Serve as the primary point of contact for campaign performance and communication
- Lead client check-ins and performance reviews
- Manage expectations and provide proactive campaign updates
- Build long-term client relationships
- Identify risks early and proactively reduce churn
Cold Email Campaign Performance
- Diagnose and optimize underperforming campaigns
- Troubleshoot deliverability issues, inbox placement, domain reputation, spam issues, list quality, and low reply rates
- Optimize subject lines, messaging, sequences, and personalization
- Quality-check campaigns before launch
- Continuously improve campaign performance through testing and optimization
Deliverability & Infrastructure
- Manage and optimize warm-up systems, inbox reputation, sending domains, SPF, DKIM, and DMARC
- Monitor inbox placement and sender health
- Troubleshoot technical campaign issues independently
- Collaborate with technical teams to improve outbound infrastructure and automation
Copywriting & Campaign Optimization
- Write and refine outbound cold email copy
- Improve open rates, reply rates, and positive response rates
- Test messaging variations using campaign performance data
- Balance personalization with scalable outreach
Process Improvement & Operations
- Build and maintain campaign documentation and SOPs
- Improve operational workflows and delivery processes
- Track SLAs, client health, campaign performance, and operational metrics
- Help build scalable systems as the company grows
Cross-Functional Collaboration
- Work closely with developers, infrastructure teams, outreach specialists, and leadership
- Coordinate campaign execution and issue resolution
- Report directly to the founder on campaign performance, client risks, retention, and operational improvements
What Success Looks Like
- Clients remain satisfied and renew their services
- Campaigns maintain strong inbox placement and deliverability
- Reply rates and conversion rates improve consistently
- Campaigns launch accurately and on time
- Operational workflows remain organized and scalable
- Technical and client issues are resolved proactively
What Makes You a Strong Fit
- You take ownership instead of waiting for direction
- You thrive in startup environments with evolving systems
- You understand that deliverability is just as important as messaging
- You're equally comfortable solving technical and client-facing challenges
- You communicate confidently with founders and executives
- You focus on outcomes, execution, and continuous improvement
Required Experience & Skills
Experience
- Experience working in cold email agencies, lead generation companies, outbound sales organizations, or startup operations
- Strong expertise in cold email strategy, deliverability, inbox placement, warm-up systems, and outbound infrastructure
- Strong outbound copywriting skills
- Experience troubleshooting spam issues, domain reputation, and low-performing campaigns
Technical Understanding
- DNS configuration (SPF, DKIM, DMARC)
- Email warm-up platforms and inbox reputation tools
- Campaign analytics and performance tracking
- CRM and outbound automation tools
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