Social Media Strategist
Full Time
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We are seeking an experienced and creative Social Media Specialist to join the digital marketing team. The ideal candidate should have a minimum of 3 years of professional experience. As a Social Media Specialist, you will be responsible for enhancing the brand presence, engaging with the audience, and driving results across various social media platforms.
Roles and Duties ofSocial Media Specialist
- Develop and execute comprehensive social media strategies to achieve brand awareness, engagement, and conversion goals.
- Create and curate high-quality and engaging content for various social media platforms.
- Manage and maintain a content calendar to ensure regular and timely posting.
- Monitor and respond to social media comments, messages, and mentions promptly.
- Plan and execute paid social media advertising campaigns to achieve specific objectives.
- Analyze social media metrics and key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust strategies accordingly.
- Stay updated on industry trends, social media algorithm changes, and emerging platforms.
- Conduct competitor analysis to identify opportunities and areas for improvement.
- Collaborate with cross-functional teams, including marketing, design, and content creation, to align social media strategies.
Minimum Qualifications forSocial Media Specialist
- Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
- Minimum of 3 years of professional experience in social media management.
- Proficiency in using social media management tools and analytics platforms.
- Strong understanding of social media platforms, algorithms, and trends.
- Creative mindset with the ability to develop compelling and shareable content.
Preferred Skills forSocial Media Specialist
- Certification in social media marketing or related fields.
- Experience in managing social media accounts for brands or organizations in the same industry.
- Knowledge of graphic design and video editing tools.
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager).
- Experience with crisis management and handling negative feedback on social media.
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