Professional Health Representative

The Professional Health Representative position is responsible for maximizing the sales of products through the different sales & promotion activities within a certain geographic territory leveraging digital channels as well as F2F, to achieve set target objectives.

His/her promotional orientation (i.e., Rx sales targets) will be to create better customer experience.

Tasks are performed under the general direction of the Sales/Category Manager; however, the incumbent is fully responsible for the business and financial results of his or her geographical territory.

POSITION RESPONSIBILITIES:

• Engage on promotional science-based brand messages where product could support HCP in meeting patient need
• Engagement is also focused on broader range of content (e.g. disease state)
• Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
• Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
• Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
• Visits physicians to help them manage their patient’s disease using Pfizer products.
• Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
• Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
• Provides approved information to HCP on Pfizer products, e.g., proper medical usage, dosage amounts and side effects.
• Enlists Pfizer products in the formulary of institutions
• Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
• Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what’s the real market, customers’ needs.
• Follows-up on stock, consumption and ordering process specially in government sector and institutions
• Involved in Pfizer community awareness programs.
• Attends seminars and participate in setting up sales demonstration and exhibition.
• Organizes AV activities in his area.
• Initiates & Participate in the nomination & selection of the local speakers in his/her territory
• Reports visits and other activities using ECMS.
• Attends regular sales meetings with DM, general meetings, and cycle meetings.
• Prepares short term POA restricted to his area and products.
• Presents reports according to DM recommendations and market needs.
• Updates his/her customer list according to the targeting process by understanding customer’s segmentations and customer insights
• Understands customer disease management needs
• Maintains and create new advocates by aligning to customer’s priorities/needs.
• Stands accountable for all customers e-mails, phone calls related to business.
• Executes the activities (International, regional, and local conferences, workshops) done by the marketing and medical department to engage its customers
• Prepares Monthly report for sales, activities , market feedback, threats, opportunities
• Participate in setting the engagement POA and play important role in its execution where applicable.
• Plays an important role in engaging customers via bold partnership programs.
• Explores  business opportunities and expands the scope of his/her territory reach

ORGANIZATIONAL RELATIONSHIPS

• Reports to the XYZ (Commercial)
• Connection to SMEs – reactive
• Works in close collaboration with similar job position holders across the Gulf
• Interacts well with:
  • Supportive departments: BT (Business Technologies), Medical, Marketing, Finance, HR
  • Customers Administration Departments: Stores, Purchasing and Finance
  • Opinion Leaders and Field Experts
  • Service Providers and Competitors

EDUCATION AND EXPERIENCE

• B.Sc. Pharmacy/Pharmacy Education Background
• Minimum 3 years of total experience in Sales department and 2 years’ experience as Health/Medical Representative
• Knowledge of the Pharmaceutical/Healthcare industry is required
• Fluent in English language, Arabic is an advantage
• To progress to Professional Health Rep role (other T&Cs apply):100% Sales achievement in last 2 years and Exceeding/Top performer in last 2 years for external hires Successful completion of one development assignment is preferred.

TECHNICAL SKILLS REQUIREMENTS

• Pfizer Colleague Competencies
• Commit to “One Pfizer” and our Bold move Organization imperatives
• Have good written and verbal/oral communication skills
• Demonstrate effective interpersonal, good persuasive and negotiation skills and must be change agile
• Demonstrate effective selling, presentation and strong analytical skills
• MUST be Computer literate and experienced user of Microsoft Office Suite (Excel, PowerPoint, Word)
• MUST demonstrate Customer Facing Colleague competencies (CFC) of the future in line with:
  • Focusing on customer needs
  • Managing complexity in territory/assigned area(s)
  • Influence with insights
  • Drive value-based interactions
  • Establish credibility
  • Orchestrate
  • Embrace data and technology adoption/use
  • Navigate accounts
  • Collaborate well with team and others