Marketing Manager

Position summary

• Create and implement the Qatar Marketing Strategy including carrying out marketing activities to support the brand identity and positioning of PwC Middle East in the Qatar market.
•  Ensure local development of thought leadership and regional marketing activities and connect with the wider Marketing & Communications team to address the firm’s priority areas of focus.
•  You will support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition
• Primary duties and responsibilities
• Act as a key Marketing resource and liaison to Qatar office, build cross-functional relationships and collaborate with cross-functional teams to define partnership goals and objectives
• Deliver impactful and innovative marketing campaigns for Qatar including: compelling marketing collateral, including presentations, case studies, whitepapers, and website content.
• Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
• Follow and communicate the brand of PwC Middle East and Strategy& in the Qatar market, and adhere to the corporate brand identity standards

Manage all events, sponsorships and conferences held in Qatar
Work with the:

• Events team to professionalise and deliver high quality events
• Creative Design Centre and agencies on contracted creative production
• PR & External Communications team on participation in marketing events, industry forums and conferences in the region, and ensure collaboration with the social media team
• Business Development team to incorporate relevant market trends and insights
• Measure the effectiveness of marketing campaigns and produce regular return on investment analytics
• Drive demand generation activities through effective marketing campaigns, including email marketing, webinars, events, and digital advertising.
• Develop compelling content for various channels, such as blog posts, whitepapers, case studies, and social media.
• Responsible for people management including nurturing talent, coaching and counselling
• Monitor and analyse market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
• Embrace digital tools and improve our processes
• Establish a healthy work environment
• Ideal candidates will have the following attributes

Education

• Degree in Marketing or a related field.

Overall experience 

• +5 yrs experience in the Marketing field

Specific experience

• Proven track record in a marketing function
• +2 years experience in professional services industry is an advantage
• Experience within the Middle East is preferred
• Excellent written and verbal communication skills.
• Clear understanding of marketing principles and problem-solving approach
• Strong analytical mindset and ability to interpret data and market research.
• Strong project management skills and ability to prioritise multiple projects.
• Familiarity with partner marketing tactics, funnel creation, lead generation and digital marketing tools, platforms, and techniques.
• Language 
• Fluency in spoken and written English, Arabic is an advantage
• Marketing & Communications
• Support the Qatar Marketing & Communications Manager to achieve the marketing goals and profile objectives of the country office
• Support in the implementation of the Qatar marketing plan
• Develop clear and impactful copy for thought leadership publications, marketing materials, articles, blog posts and event invitations
• Assist with events, sponsorships and conferences held in Qatar
• Assist in the marketing material production process, working closely with designers, printers and other third party suppliers
• Assist in writing internal and external marketing communications to support marketing campaigns
• Support in the development of monthly reports and industry related market research
• Assist with setting up of all marketing meetings and calls
• Abide and follow the brand of PwC Middle East  and ensure that all work is aligned to the overall corporate brand identity
• Proactively build strong relationships with internal and external stakeholders