Brand Manager – Chanel Beauty

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing

Our Brand Manager is accountable for the delivery of top line and bottom line targets for a portfolio of brands/ single brand. Our Brand Manager will oversee commercial operations across markets/networks of scope and will work closely with store staff/ retailers to ensure achievement of targets through advanced customer and people experience while also raising brand awareness

What you’ll need to succeed

Key Responsibilities

• Setup the yearly strategic plan and budgets of brands portfolio in coordination with Business Unit leaders
• Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity)
• Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings
• Set up the yearly strategic plan and budgets in accordance with the Business Units’ vision and mission
• Conduct strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity…)
• Develop and conduct the implementation of goals, objectives, policies, procedures and work standards
• Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings
• Set the yearly budget of the team in line with plans and needs and monitor the budget achievement
• Monitor and direct daily operations to ensure that goals and objectives are met in term of sales targets, margin and profit and take corrective action when necessary
• Approve Brand mix and oversee smooth implementation of opening, closing and renovation of counters and often get involved with the demand planning
• Maintain smooth relationships with the suppliers and business partners
• Negotiate targets, locations and brand support with key suppliers
• Promote customer service excellence by running surveys and analysing benchmarks
• Analyze and improve cost effectiveness; prepare ad-hoc review budgetupdates in collaboration with General Manager
• Prioritize and allocate available team resources, make recommendations for improvement and ensure maximum effective service provision
• Monitor and analyze market trends, competitor activities; provide action plans and follow up on implementation
• Ensure proper implementation of in-store marketing animation plan/guidelines from Brand Owners
• Analyze profitability of the store/brands & monitor market share
• Review monthly reports on customer & sales analysis, shopper insights, traffic in store and store KPI’s and prepare action plan accordingly
• Acts as a country liaison with retailers and/or malls
• Uses marketing KPIs to set realistic but stretching targets for the team, brand and activities and suggest optimizations on actions and tools
• Assign individual objectives for employee performance management purposes, manage performance, empower team, and provide formal and informal feedback in order to support professional development and maximize performance
• Ensure identification and proper development and recognition of Talents within team

Tagged as: Fashion & Apparel