Trade Marketing Executive
Full TimeBookmark Details
Key Duties & Responsibilities
· Creating and implementing the Trade Marketing strategy
· Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all brands.
· Building relationships with key suppliers, identifying new revenue opportunities
· Supervising all trade promotion (placing promotions based on marketing calendar),
· Collate competitive research on window schemes, season launches, sales, promotions and offers.
· Category management working with each brand manager (planogram, promotion, merchandizing, communication) for stores or special projects,
· Executing BTL activities (new store launch and consumer promotions)
· Manage the production of marketing materials, including leaflets, posters, and flyers – writing and proof-reading copy, and liaising with designers and printers.
· Review the effectiveness of advertisement promotions and take corrective actions.
· Assist Graphic Designer in supplier and vendor management – approving samples, negotiating cost, new material development etc.
· Collate competitive research on window schemes, season launches, sales, promotions and offers.
· Footfall drive, plan and implement events and promotions to increase footfall in malls and instore.
· Interact with brand visual merchandiser and coordinate with corporate brand team for all in store branding related requirements.
· Collaborate with managers in preparing budgets and monitoring expenses.
· Familiarity with social media and web analytics
Share
Facebook
X
LinkedIn
Telegram
Tumblr
Whatsapp
VK
Mail