Trade Marketing Coordinator – Qatar

Job Description

•    Work closely with the Channel Managers for robust Commercial planning cycle and Target delivery updates (gaps and opportunities)
•    Oversee the work team leaders to make sure we have winning Strategies and activation plans .
•    Manage budget and build for trade programmes development
•    Gather/ generate innovative ideas for enhancing trade programmes and develop innovative approaches for customer segments
•    Own the Sales Activities Master Plan (SAMP) in the BU ensuring the right focus and prioritization and best optimal sales tools made available for the sales force.
•    Lead the communication flow between TM and sales operation to ensure the Sales teams have full clarity and visibility to execute.
•    Collaborates with Channel Heads to secure best execution
•    In-store equipment
•    Planogram development
•    In-store execution and coordination
•    Leads the development of an integrated category package to support sales teams in building quality JBP with strategic customers.
•    Develop the best cross-category plans
•    Via the TM initiatives (Perfect Store-Basic Execution…etc.), secure the ability to “transform the store” and have visibility for FFQ portfolio and initiatives.
•    Act as the “Gate Keeper” for BRF Trade Investments to ensure Revenue Management and ROI principles applied on all levels of trade spent and management of resources
•    Lead, organize, and provide all support for sampling teams, to ensure sampling activations are conducted as per SAMP, and to the highest level of professionalism
•    In line with CI regional team strategic direction, conduct consumer/shopper surveys, assess, analyze and share results with the bigger audience
•    Connect with the Regional Trade Marketing team to lead the TM strategies in the entity
•    Bring the local demands from commercial team to the Regional meetings
•    Lead the local initiatives with the commercial team as promotion, marketing, advertising and branding with customers.
•    Market Share reading and EPOS
•    Building promo plan and co-packing promotion
•    Going to the ministry for price and listing process
•    Conduct Monthly meetings with the merchandiser team to align strategies

Academic Background

• Bachelor’s Degree in Business

Desirable requirements

• Strong Business & Commercial skills
• Team Player
• Negotiation Skills
• Ability to perform under pressure

Experience

• 7 to 10 years of experience as Brand/Category /Sales Manager in MNC in GCC Region
• Minimum 3 years of experience managing a team