- JOB PURPOSE
Accountable for delivery of sales, account management, communications and marketing activities in
accordance with plan/s defined in the business strategy, whilst supporting the Business
Development/Sales Managers in customer acquisition activity to increase customer base and profitability.
2. JOB ACCOUNTABILITIES LINKED TO OBJECTIVE AREAS (MAXIMUM OF 10)
Plan
– Responsible for identifying, researching, qualifying, developing and closing new revenue opportunities
through cold calls, networking and referrals.
Deploy
– Establish and build relationships within defined geographic markets that meet target criteria; work
alongside the Business Development/Sales Manager to close deals and contract new clients;
– Contribute to the development of the annual marketing and communications plans; complete assigned
tasks in accordance with the plan;
– Work closely with the product, technical and IT teams for product presentations to ensure correct
installation of products at customer sites with minimum disruption to customer business and enhance
content and travel descriptions for assigned markets.
Lead
– Contribute to the definition of targets and account management strategy based on yearly production of
Tour Operators/Agencies in conjunction with Business Development/Sales Managers.
– Build relationships with travel partners and existing clients to generate leads and referrals, as well as
setting activities to maintain and strengthen the cooperation with them.
Execute
– Accountable for assigned sales targets for accounts as per deliverables and the achievement of
associate revenue and profitability targets.
– Prepare reports on industry and market trends, and competitor activity for management team. Create
informative presentations; presenting and delivering information to potential clients at client meetings.
– Attend FAM trips, trade shows, sales calls and events to promote the company products and services.
– Review all proposed communications to assigned market to ensure consistency with overall marketing
and communications plan and sales strategy per market.
– Input and maintain accurate records and up-to-date account/contact information on all prospects, target
accounts, and new clients through the CRM tool;
– Keep records of sales initiatives and log those in CRM tool in order to measure ROI
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