Senior Associate, Brand Management (Qatarization)

QNB Group’s presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.

QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor’s (A), Moody’s (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.

Based on the Group’s consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.

QNB Group has an active community support program and sponsors various social, educational and sporting events.

Role Summary:

The incumbent is responsible for supporting the activities that deliver the execution of the branding creative activity plan across all touchpoints and ensuring that all variables, measurements and data are taken into consideration when implementing projects

Role Description:

– Execute strategic brand campaigns and communications across all channels such as print, broadcast, social and online platforms

– Monitors and measures the performance of the set strategies and provide regular updates and recommendations to Brand management.

– Ensure all brand plans and projects are being implement and provide regular updates on progress to Branding and stakeholders.

– Follow-up with the brand strategy team that insights and brand tracking is top of mind at all time and create alerts for any changes in key performance indicators.

– Support the management of Branding in the planning and implementation of the brand clinics

– Support branding creative manager in deploying research needs, studies and support brand teams in the execution where needed.

– Provide reports and regular updates on the brand guidelines across QNB group and subsidies on consistency.

– Provide ongoing administrative support in managing the brand management team and branding creative manager to streamline internal process.

Qualifications:

– University graduate with a degree in Business advertising, marketing, or related discipline.
 

– Minimum of 2 years’ experience in advertising or logistics preferably with a local/ Gulf bank entailing responsibilities of event management.
 

– Strategist with key skill on brand transformation techniques
 

– Good understanding of CI tools/ techniques and related best practices.

– Good oral and written communication skills in English and Arabic (preferred).

– Demonstrated ability to motivate a team and thoroughly follow up on project plans and project implementations.

– Ability to follow through with initiatives.

– Planning, organizing ability.

– Ability to work with teams from diverse cultural backgrounds.