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You will be responsible for :

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
  • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
  • Reviewing and optimising the design and content of all online assets including the company website and social media pages.
  • Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
  • Using A/B testing to optimise digital marketing performance.
  • Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
  • Planning and executing viral marketing campaigns across a range of social media platforms.
  • Driving business growth by developing innovative ideas and campaigns.
  • Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Ideal Profile

 

  • You have at least 2 years experience ideally in Brand Marketing / Brand Manager or Digital Marketing within Internet and Financial Services industry.
  • Experience within would be a strong advantage.
  • You pay strong attention to detail and deliver work that is of a high standard
  • You are highly goal driven and work well in fast paced environments
  • You enjoy finding creative solutions to problems

What’s on Offer?

 

  • Opportunity within a company with a solid track record of performance
  • Work alongside & learn from best in class talent
  • Leadership Role
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