Digital Marketing Specialist

We are seeking a skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies to drive brand awareness and increase online visibility.

main duties will include conducting market research, analyzing consumer behavior, Creating Content and videos, managing social media accounts, optimizing website content, and tracking key metrics.

The ideal candidate should have a strong understanding of digital marketing channels, possess excellent analytical skills, and be able to work independently.

Relevant skills:

Content creation
– Digital marketing strategy development
– Market research
– Social media management
– Analytics and Reporting
– SEO optimization
– Campaign management

Required skills and qualifications

• A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media
• 2+ years of demonstrable experience in marketing or digital marketing roles.
• Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
• Excellent analytical skills to understand data, study metrics, and align strategies.
• Innovative thinker with a keen eye for detail and identifying trends.
• Strong interpersonal, verbal, and written communication skills.

Preferred skills and qualifications

• Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course.
• Familiarity with marketing analytics tools like Google Analytics

Software Skill

– Adobe Photoshoot

– Adobe Illustrator

– Adobe Premier

– Adobe After Effects

– Cap Cuts

– Blinder

Tagged as: Human Resources