Cluster Director of Communications

Set and develop strategies aligned with organizational vision and future aspirations. Take a long-term and big-picture view of the business. Communicate compelling visions and translates that into plans and actions.

The Cluster Director of Communications is responsible for spearheading strategic direction, initiatives, planning, coordination and management for both Red Sea and Amaala hotels integrated marketing, public relations and communications. Reporting directly to the Cluster Director of Sales & Marketing, the Cluster Director of Communications will create and communicate the hotels’ messages and ensure overall continuity of brand consistency and image.

KEY RESPONSIBILITIES

Financial

• Demonstrate sound business acumen by keeping up to date with market trends and industry dynamics. Identify business opportunities for the organization. Demonstrate financial awareness by thinking in terms of profits, loss and added value. Deliver tangible business results.
• Oversee digital marketing budget, performance, and ROI, seeking new opportunities to drive digital awareness and website conversion.
• Actively promote the services and facilities available to guests within the hotel and Rosewood Hotels & Resorts, maximizing revenue from other outlets (e.g. car transfers, valet services, Spa and Food & Beverage facilities, etc.)
• Monitor annual department budgets throughout the year, reporting reasons for all variances of actual versus budget and recommending and implementing appropriate actions.
• Responsible for annual communications budget planning and corporate matrix recharges with ongoing management of expenses and ROI mindset.

Operations

• Take initiative and ownership of making decisions and actions timely and independently. Take calculated risks and makes considered decisions based on information and intelligence across the organization.
• Keep informed of developments in the fields of marketing, communications and public relations, and the specific business of the hotel and use this information to help the hotel operate with initiative and innovation.
• Responsible for creating, implementing, and measuring the success of:
  • a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the luxury lifestyle sector.
  • all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition, property programming, partnerships, retail, events, digital marketing, CRM, eCommerce, social media, content and collateral.
• Ensure exceptional articulation of the hotel’s desired image and position and assure communication of image and position to all constituencies, both internal and external.
• Act as the hotel’s representative for all media, influencers and KOLs. Proactively hosting media regularly, including 1-2-1’s, events and press trips to drive media interest and coverage for the hotel as well as build media database.
• Responsible for editorial direction, storytelling and profiling of key spokespersons including design, production, and distribution of all publications.
• Responsible for all PR, marketing and social agency management and performance as well as RFP process, onboarding and budgeting.
• Seek and secure partnership opportunities for the property in line with brand partnership direction, with a focus on lifestyle, fashion and retail.
• Ensure the appearance of all hotels print and electronic materials such as letterhead, use of logo, brochures, etc. to be “on brand”.
• Oversee social media management of all channels including content production, reporting and performance.
• Support Talent & Culture with internally promoting the hotel’s philosophy, mission and vision as well as special projects and LinkedIn strategy.
• Responsible for all crisis communications management and mitigation.
• Present plans and results, monthly, quarterly and yearly to key stakeholders including corporate brand team, MD and DOSM.
• Ensure that the hotel regularly conducts relevant market research and coordinate and oversee this activity and to monitor trends.

Team

• Through people leadership, provide others with a clear direction and sets appropriate standards of behavior. Motivate and empower others by delegating work appropriately. Provide associates with development opportunities and support. Builds capable and diverse teams.
• Foster the development of a positive work environment for the department’s associates. Mentor all levels through formal and informal meetings, discussions and performance feedback.
• Establish and maintain effective internal communications and meeting structures to ensure optimum teamwork and productivity.
• Proactively drive high levels of associate engagement by ensuring regular conversations and communication through department meetings, one to ones, performance appraisals and all associate meetings.
• Foster a culture of recognition by promoting hotel recognition programmes and divisional incentives.
• Maintain discipline within the department and conduct disciplinary and grievance interviews with all relevant associates and as and when required with the Talent & Culture Department.
• Operate an efficient and well-organized department, ensuring all associates are well trained and highly motivated.
• Take an active role in ensuring compliance with training requirements in conjunction with Talent & Culture.
• Actively participate in recruitment and succession planning, ensuring the right people are in the right roles, to meet both current and future needs.
• Model the company culture, vision, mission and core values at all times, actively driving the vision and values across the hotel.

CRITICAL SKILLS & QUALIFICATIONS

• Well-developed leadership competencies:
  • Initiative- ability to decide and initiate action.
  • Strategic thinking- ability to formulate strategies and methodically solve problems.
  • Business acumen- entrepreneurial mindset and commercial thinker.
  • People leadership- leads by example, promoting a clear sense of purpose to associates.
• Excellent communication and presentation skills (written / verbal).
• Effective relationship management skills (internal / external)
• Strong guest centricity skills.
• Strong project management skills with the ability to meet deadlines.
• Knowledge in public relations writing projects, such as press releases, biographies, fact sheets, etc.
• Knowledge in social media community management and optimization.
• Demonstrable understanding of the market.
• Significant communications experience that includes a blend of strategy and media relations
• Bachelor’s degree or equivalent in Business; Marketing and Public Relations.

Tagged as: Hotel & Hospitality