Business Analyst (Digital Marketing Area)

Responsibilities

• Gather and analyze business requirements related to digital marketing initiatives for our flag carrier client including campaign management, customer segmentation and personalization
• Collaborate with stakeholders to document functional and interface specifications as well as non-functional requirements ensuring alignment with business objectives and technical feasibility
• Prepare comprehensive test cases and support the digital marketing team in user acceptance testing (UAT) to validate the functionality and usability of software solutions
• Lead and mentor other business analysts as part of a distributed team fostering collaboration and knowledge sharing to drive successful project outcomes
• Serve as a primary point of contact for the digital marketing team addressing inquiries, analyzing issues and facilitating communication with project teams to drive resolution and ensure client satisfaction
• Utilize your strong communication skills to present findings, consult with stakeholders and negotiate solutions, driving consensus and alignment on project requirements and deliverables
• Actively participate in the development and implementation of solutions with user story creation, team coordination, project scope tracking and managing requirements
• Stay abreast of industry trends and best practices in digital marketing and marketing cloud technologies providing valuable insights and recommendations to enhance project outcomes

Requirements

• Minimum of 5 years of relevant business analysis experience preferably in the digital marketing domain
• Digital Marketing /Marketing Cloud knowledge
• Fundamental knowledge of software engineering and architecture principles with the ability to understand and translate technical concepts for non-technical stakeholders
• Hands-on experience in requirements analysis and documentation
• Good analytical skills and able to foster teamwork among team members
• Experience working in Agile environments and familiarity with Agile methodologies

We Offer

• Competitive compensation depending on experience and skills
• Private healthcare and life insurance
• End of service gratuity
• Regular performance feedback and salary reviews
• Annual discretionary bonus (depending on the level)
• Annual air travel tickets for expatriates
• Global travel medical and accident insurance
• Referral bonuses
• Flexible schedule and work from home opportunities (depending on the project)
• Opportunity to work on leading edge platforms, working in a fast-paced, agile, software engineering culture
• Great learning and development opportunities, including in-house professional training, career advisory and coaching, sponsored professional certifications, well-being programs, LinkedIn Learning Solutions and much more
• Certain benefits and perks may be subject to eligibility requirements