Assistant Marketing Manager

From the very first opening of the St. Regis New York, St. Regis has stood as a symbol of uncompromising elegance and bespoke service. As the original house of luxury, St. Regis continues to redefine modern luxury through great service. The St. Regis Abu Dhabi merges authentic Arabian hospitality with more than a hundred years of bespoke St. Regis tradition.

Crafted for modern connoisseurs who desire exceptional experiences, The St. Regis Abu Dhabi is the social epicenter for royalty, the discerning traveler and luminaries in the art of living. The hotel comprises of 283 fabulously appointed guest rooms including 55 suites, most of which have incredible views of both the Arabian Gulf and the city of Abu Dhabi, along with the breathtaking one-of-a kind Bridge suite between the two Nation Towers.

The St. Regis is a part of the Marriott International, a constant growing and a leading global hospitality company, with more than 8,000 properties in 131 countries and territories. The core of the hotel are our staff whom we address as “Hosts” as they are the ultimate luxury ambassadors of our hotel, striving to provide exquisite stay to our guests and memorable experiences each day. Pursue your passion for a dynamic career and grow your expertise at the best address! We invite you to explore your career at The Abu Dhabi’s finest urban resort, The St. Regis Abu Dhabi.

POSITION SUMMARY

Reporting directly to the Director of Marketing, the Assistant Marketing Manager is the voice of the hotel and will be responsible for assisting and executing all Marketing, PR and Social media projects and initiatives.  Responsible for updating and maintaining all channels, both internal and external customer related sites for The St Regis Abu Dhabi as requested by the Director of Marketing of the hotel.  Understands and complies with the policies and procedures of Marriott International. Performs the duties and responsibilities of the position as outlined, but not limited to, and has knowledge of the individual hotel outlets, departmental and company goals for development and growth.

Managing multiple projects at the same time will be the norm and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.

To provide Marketing & Communications support within the Area & media community. Working as a key member of the Marketing team, managing & facilitating the implementation of the PR Strategy for Marriott International properties, products & corporate initiatives.  Assisting with the day-to-day press office & administration responsibilities in an efficient, professional & courteous manner. He/she establishes and assists by managing the PR communication processes ensuring that Divisional/Corporate image and messages are appropriately projected, distributed and communication objectives are met

The Assistant Marketing Manager will also have sound creative and work to develop their positioning skills and will be responsible for the adaptation of branded design templates to the local business including digital platforms, as well as the creation of new concepts, events management and support for Sales and other presentations. They will also be responsible for assisting and coordinating photography & video production for the hotel when required on an ad-hoc basis as well as liaising with the team Graphic designer.

Our ideal candidate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities and will assist the Director of Marketing to act as a Brand Champion for the hotel.

ESSENTIAL FUNCTIONS:

• Under the guidance of the Director of Marketing, research and identify specific pieces of collateral required to support the sales process. This will range from copywriting for hotel brochures to specific promotional requirements across the property.
• Assist with developing & implementing Communications support strategies including producing individual PR plans for hotel
• Work with partners for the hotel to activate and leverage on to maximise hotel positioning.
• Responding to media enquiries & information requests for The St Regis Abu Dhabi.
• Researching & seeking innovative Communications opportunities, including identifying opportunities for the placement of stories & the promotion of spokespeople
• Develop & maintain strong relationships with Marriott’s international PR network (all divisions) in order to facilitate promotion of properties worldwide & the seamless organisation of international incoming media visits to  properties
• Develop & maintain strong relations with  media community
• Coordination & hosting of incoming international/foreign media groups & individual visits to the hotel – utilising & liaising with international PR network & travel partner relationship contacts.
• Assists in leading “conversation culture” with the Marketing Coordinator within the whole hotel team to get them involved in social media and act as a mentor/buddy them the other peers in the team.
• Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
• Flexibility and initiative as role and responsibilities evolve and change
• Utilize sites like “Booking.com” and “Tripadvisor” to report on the sentiments of reviews and postings regarding the St Regis Abu Dhabi. Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
• Working closely with the team to take full responsibility for the creation of a monthly newsletter. This involves the generation of internal articles, assisting with copywriting, proof checking and layout decisions.
• Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
• Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the Resort’s revenue objectives.
• Working with the DFM team for online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing
• Strong communication skills, both verbal and written
• Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point, Adobe Photoshop and rudimentary HTML knowledge is a plus
• Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
• Maintain positive online resort presence by managing website, social media pages, and third party sites
• Respond to reviews on TripAdvisor and SPG on a daily basis and provide weekly reports of reviews
• Post creative and engaging content on a daily basis for all social media channels
• Review third party websites such as OTAs and blogs to ensure recent photos and information about the St Regis Abu Dhabi are correct
• Highly professional in appearance, character and conduct
• Positive attitude and team spirit
• Effective interpersonal skills, resourcefulness and creativity
• Display passion for our guests and enthusiasm for the job
• Ability to work under pressure and to adjust to flexible working hours
• Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
• Manage Local Property Sites and ensure Brand Standards compliance. Implement SEO plans to optimize websites. Analyze performance via Google Analytics.
• Update key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
• Leverage social media and contribute to ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Twitter, Instagram, Tripadvisor, Youtube, etc).
• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
• Motivate the St Regis Abu Dhabi associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”

PREFERRED QUALIFICATIONS

Education: High school diploma or G.E.D. equivalent.

Related Work Experience: At least 1 year of related work experience.

Supervisory Experience: No supervisory experience.

License or Certification: None

Tagged as: Hotel & Hospitality