General Trade Assistant Manager – Oman

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

If your purpose is to create value and contribute to the organization’s success, then this role is just for you!

 

What will will your main responsibilities be:

1. Sales Management – The Distributor Manager is responsible for driving sales growth in the General Trade channel in Oman. 

• Must have and deep understanding of market dynamics and develop strategies to capitalize on Market Opportunities. 
• Ensure that Distributors are adequately stocked with the right inventory mix to meet demand. 

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2. Route Planning and RTM– Identify geographical locations of stores to arrive at an understanding of the area of coverage of the sales team. 

• Group stores by region territory to segment journey plans and optimize travel time to maximize time spend in store. 
• Define KPI’s (effective coverage, strike rate, Lines sold per productive calls, OSA) to ensure Journey plans are effective. Devise strategies to have the most cost effective direct and indirect coverage models. 

3. Relationship Management – Build and maintain strong relationship with Distributors and channel Managers is a core responsibility. 

• Must establish effective communication channels, conduct regular market audits, evaluation meetings and provide support where required to ensure mutual success. 

4. Team Management – Train and mentor sales team, build capabilities by providing necessary resources to the team to succeed in their roles. 

• Conduct workshops and on job training to keep Distributors up to date on best practices. 

5. Trade Marketing – Oversee and execute marketing campaigns and activations to drive sales. 

• Must stay up to date with industry trends and competitor activities, analyze trends and provide insights to category teams to devise promotional campaigns and innovation ideas. 

 

6. Budgeting and Planning – Should Plan and manage budgets to ensure they are in line with plans. 

• Timely reconciliation of distributor claims to keep a clean statement of accounts. 

7. Forecasting and Planning – Forecast sales values and volumes by channel/Category to meet annual sales plans. 

8. Reporting and Analysis – Develop distributor performance scorecard and conduct monthly reviews to identify issues and opportunities and take corrective actions. 

Experiences & Qualifications

 

Bachelor’s degree in business administration.

3 – 5 years’ experience in Key Account Management preferably in General Trade within FMCG industry.

Proven negotiation track record at Customer Facing Management level.

Knowledge of Excel & PowerPoint

Negotiation skills

Growth Mindset 

Talent Catalyst 

Analytical Thinking 

Time management 

Skills

Ability to build and maintain collaborative relationships and manage effectively at a store/customer level.

Understanding channel & customer’s levers to build compelling selling stories that land key priorities and drive mutual growth.

Strong ability to build relationships across all levels of the organisation (internally & externally).

Strong Bias for action to drive through change with multiple markets /stakeholders. Business Development & channel strategy building.

 

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

 

Critical SOL (Standards of Leadership) Behaviors

PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

AGILITY: Explores the world around them, continually learning and developing their skills.

 

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.